Transform Customer Data Into Profit By Jeff Levitan, SAS A unified platform for analytics that can provide synergistic insights across marketing, sales and customer sevice is the key to achieving maximum value from customer relationships.
ALSO SEE: Understanding Customer Intentions: Delivering a Satisfying Customer Experience Business-Specific Solutions With Experience Built In

Nikon's Journey to Leadership Nikon’s implementation of its customer experience management strategy demonstrates the power of knowing your customers.

ALSO SEE:
Five Best Practices to Managing Customer Experiences

Five Best Practices to Managing Customer Experiences
Don Peppers, Peppers & Rogers Group

How Do Your Customers Feel About Customer Service?   Genesys and the Dynamic Contact Center are transforming the way businesses interact with their customers to help stop customer frustration, drive efficiency and accelerate business innovation.

The Discipline of Marketing Leaders: Formulating Composite Strategy
Delivering a winning business strategy requires a conscious choice to seek cost leadership, differentiation or focus in customer interaction strategy.

INTERVIEW: Retha Keyser
Retha Keyser, SAS

CASE STUDY: Sara Lee
Sara Lee International is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The organization has operations in 58 countries and markets with branded products in nearly 200 languages. Sara Lee International employs 137,000 people worldwide.

Transforming Contact Centers Through Intelligent Communications   Avaya is a leading global provider of business communications applications, systems and services focused entirely on serving the needs of businesses large to small.

A cohesive strategy for content and brand management in all customer interactions is missioncritical to conveying a compelling and persuasive online sales message, and ultimately, positive customer experiences.
Unlock the Value of Content to Transform Online Business

Customer Experience Issues involving the acquisition and retention of customers and the value of each customer.
Customer and eBusiness Intelligence The collection of processes that govern the creation, dissemination, and utilization of knowledge and data. The ability to view your customers from all "sides."
Innovative Tools and Processes Up-and-coming technologies that will enable the effectiveness and operations of the CRM industry; items include sensors, RFID, and wireless applications.

Creating A 360-Degree View
Many CRM professionals talk about a 360-degree view or one version of the customer truth. Here’s how to create a data collection strategy to realize that view.
The CRM ProjectVolume 5, 10/6/2004